Nord Security's PIX Automatico integration through EBANX now accounts for 28% of the cybersecurity company's total payment volume in Brazil. Thirty-five percent of its local user base pays via the recurring instant payment method. EBANX reported on June 24, 2026 that merchant-initiated PIX Automatico transactions achieve approval rates 20 percentage points higher than credit card payments.
Sixty-four percent of PIX Automatico users are consumers who had no previous subscription to the digital platforms they now pay through. Nearly 80% of transactions come from users aged 30 and above, with the 40-to-49 age group leading at 24% of total count. The Central Bank of Brazil estimates 60 million Brazilians lack credit card access.
Business-to-business payments represent less than 5% of PIX Automatico transactions by count but account for approximately 90% of the financial value processed. The average B2B ticket is approximately USD 3,200. EBANX processes 38% of all PIX Automatico transactions nationwide, with merchants including Amazon Prime, Canva, and Hotmart using the feature.